What impact will some Chinese jewellry brands copy luxury jewellry brands and what consequences will these effects bring to the development of Chinese jewellry brands?
What impact does this phenomenon have on brand management?
Comparing copy with brand cooperation Advantages and disadvantages
Why can these famous Chinese jewelIsry brand companies occupy the main market in China but not become luxury jewellry brands?This is the result of bran copy?
Assignment task
Research Proposal (3,000 word)
Identify a contemporary management or marketing challenge and design a proposal for researching the issue further. You will complete a Research Proposal that is relevant to your programme of study. This should be a Research Proposal suitable for a Major Project related to Luxury Jewellery Industry.
You must evaluate the relevance and applicability of different research methods, which will allow you to create a usable research proposal.
Your proposal will include an exploration of relevant literature and practice to demonstrate your awareness of what is already known (the body of knowledge). This allows you to develop an insight into the contemporary marketing and management problems and issues within your subject and the creative insight to be able to work across fields.
The assessment requires clarity, focus and concision.
You should work with your tutor to refine your proposal into a project that could be used as your Major Project.
The structure of your Research Proposal (3,000 words) should be
- Proposal Title Page
- Abstract
- Introduction
- Literature Review
- Research Design / Methodology
- Timetable
- List of References
| Marking Criteria | 0 – 39%
Fail |
40 – 49%
Fail |
50 – 59%
Pass |
60 – 69%
Strong Pass (merit) |
70 – 79%
Very Strong Pass (distinction) |
80 – 100%
Exceptionally Strong Pass (distinction) |
| Criterion 1
LO 1 and 3 Mark: |
Critically evaluate the uses and limitations of a range of research methods/techniques, based on the suitability to any given research project in academic or professional manner. | |||||
| Little or no critical insight is apparent. | Inadequate critical insight. | Sound critical insight
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Good critical insight. | Comprehensive critical insight. | Highly sophisticated critical insight. | |
| Little or no evidence of theories/concepts considered. | Many key theories/concepts have not been considered.
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Majority of key theories/ concepts have been considered. | Good evaluation of key theories/ concepts.
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Very good evaluation of theories/ concepts.
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Comprehensive critical evaluation of theories/ concepts.
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| Little or no evidence of theories/concepts have been understood, applied or interrogated. | Many concepts have been misunderstood and misapplied. | Key debates/ theories have generally been well applied. | Good application of debates/ theories with some interrogation. | Excellent interrogation of key debates/ theories showing originality of approach. | Debates/theories have been interrogated in a sophisticated and highly original manner.
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| Proposal has little or no sign of any structure and presentation. | The proposal has inadequate level or structure and presentation. | The proposal has clear structure and just adequately professional presentation. | The proposal has a very good structure and a professional presentation. | The proposal is presented with an excellent, pleasant and very professional structure. | The proposal is extremely well presented, to a very high professional competence, tidy and pleasant. | |
| Criterion 2
LO 2 and 3 Mark: |
Apply knowledge of primary and secondary research methods to design a realistic and relevant research proposal or pilot study | |||||
| The proposal/pilot study is flawed.
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Inadequate area of investigation/ pilot study proposed.
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Relevant area of investigation/ pilot study proposed.
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Very good and relevant area of investigation/ pilot study proposed. | A highly relevant area of investigation/ pilot study proposed. | An excellent and unique area of investigation/ pilot study proposed. | |
| The project is unoriginal and irrelevant with no identified potential for future development/ research | The project is largely unoriginal and irrelevant and has identified limited potential for future development. | A satisfactory project which responds to subject area or current debates; has some ideas for future development/ research. | A sound contribution to the subject area with some insights on current debates which identifies different ideas for future development/ research.
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Exemplary and clear contribution to the subject area, perfectly aligned with the current debates and with detailed ideas for future development/ research. | An excellent and innovative contribution to the subject area with an extensive correlation to the current debates, with a wide breadth of ideas organised in details for future development/ research. | |
| The research plan is not realistic or is irrelevant. | The research plan is mainly unrealistic and unfeasible. | The research plan has adequately considered feasibility and realistic timing. | The research plan has very well considered all the implications to be realistic and relevant. | The research plan has an excellent realistic and relevant scheme, with high consideration of details. | The research plan has been organised in a very sophisticated way, including all possible realistic details, demonstrating related feasibility. | |