A Strategic Analysis of AirAsia’s Business Model: Low-Cost Leadership, Regional Expansion, and Digital Transformation Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction AirAsia has revolutionized the aviation industry in Asia through its disruptive...
A Narrative Literature Review on the Role of SMEs in Economic Development and Innovation Martin Munyao Muinde Introduction Small and Medium Enterprises (SMEs) are increasingly recognized as foundational components of both developed and emerging economies. Their role...
The Paradox of Charismatic Leadership: A Critical Analysis of Elizabeth Holmes and the Rise and Fall of Theranos Martin Munyao Muinde Abstract This case study examines the leadership trajectory of Elizabeth Holmes, founder and former CEO of Theranos, through...
The Paradox of Starting from Zero: A Comprehensive Analysis of Zero-Based Budgeting’s Merits and Limitations in Contemporary Financial Management Martin Munyao Muinde Email: ephantusmartin@gmail.com Abstract This article critically examines zero-based budgeting...
The Symbiotic Evolution of Adidas’ Organizational Culture: A Critical Analysis of Corporate Values, Leadership Paradigms, and Global Market Adaptation Martin Munyao Muinde Abstract This article presents a comprehensive analysis of Adidas’...
Theoretical Foundations, Functional Effects, and Strategic Responses to Ageing and Disabilities Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction As the global population continues to age, the intersection between ageing and disabilities has emerged as...
