Strategic Analysis of Diet Coke’s Evolving Target Market: A Consumer-Centric Perspective Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction Diet Coke, a flagship brand of The Coca-Cola Company, has occupied a significant place in the global...
Standardization and Localization: A Dialectical Framework for Understanding Service Consistency in Global Quick-Service Restaurant Chains – The McDonald’s Paradigm Martin Munyao Muinde Email: ephantusmartin@gmail.com Abstract This article examines the...
Reinventing the Cloud: A Strategic Analysis of Dropbox’s Evolution, Competitive Edge, and Leadership Paradigm Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction Dropbox, a pioneer in cloud-based file storage and synchronization, has significantly...
Reimagining the Core Value Proposition of Starbucks in a Globalized Consumer Market Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction Starbucks, as a global coffeehouse chain, has transcended its initial role as a mere beverage provider to become an...
Reimagining Customer Value, Satisfaction, and Loyalty in the Platform Economy: A Critical Analysis of Uber’s Service Ecosystem Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction In the age of platform-based business models, companies like...
What Role Does Pearl Play as Both Symbol and Character in The Scarlet Letter? By MARTIN MUNYAO MUINDEEmail: Ephantusmartin@gmail.com Introduction In Nathaniel Hawthorne’s The Scarlet Letter, Pearl occupies a unique and dual role as both a living symbol and a dynamic...
