Assignment Description:
Please answer the two questions below (essay style). Each essay should be 1500 words approximately.
Q1. Critically discuss how the papers by King and Smith (2018) and Connolly (2021) (Link below) challenge how ‘psychological’ models/approaches about how advertising is perceived to ‘work’?
King and Smith (2018)
Q 2. Critically discuss the challenges, constraints, and opportunities the rise of digital platforms has generated for several of the functional specialists discussed by Cronin (2004) in her article? [The Article attached to this email]
Assignment Criteria:
Your answers to both questions should ONLY draw from your lecture notes and the module readings, which will be attached, and listed in a separate email [no other readings outside of these should be used]. You are not required to draw from all the articles only the ones you believe can contribute to your answer.
Submission via loop in PDF or word.
Submission date is 8th December, 2022 at 5pm.
I’m attaching to this email half of the lecture notes. Also, sharing with you the other half as it is a little bit big in size to be attached. Also, sharing the course outline which includes the recommended readings for each topic.
Note: Your answers to both questions should ONLY draw from your lecture notes and the module readings. However, You are not required to draw from all the articles only the ones you believe can contribute to your answers.