A Risk Analysis of Human Resource Management Scenarios: Evaluating Strategic Challenges and Organizational Impact Martin Munyao Muinde Introduction In contemporary organizational environments, human resource management is increasingly exposed to complex risks that...
A Strategic Analysis of AirAsia’s Business Model: Low-Cost Leadership, Regional Expansion, and Digital Transformation Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction AirAsia has revolutionized the aviation industry in Asia through its disruptive...
A Narrative Literature Review on the Role of SMEs in Economic Development and Innovation Martin Munyao Muinde Introduction Small and Medium Enterprises (SMEs) are increasingly recognized as foundational components of both developed and emerging economies. Their role...
The Paradox of Charismatic Leadership: A Critical Analysis of Elizabeth Holmes and the Rise and Fall of Theranos Martin Munyao Muinde Abstract This case study examines the leadership trajectory of Elizabeth Holmes, founder and former CEO of Theranos, through...
The Paradox of Starting from Zero: A Comprehensive Analysis of Zero-Based Budgeting’s Merits and Limitations in Contemporary Financial Management Martin Munyao Muinde Email: ephantusmartin@gmail.com Abstract This article critically examines zero-based budgeting...
