Strategic Brand Positioning and Consumer Engagement: A Comparative Analysis of Kleenex and Quilton’s Marketing Approaches Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction In the highly competitive tissue paper industry, brands such as Kleenex...
Strategic Applications and Risk Management of Forward Contracts in Financial Markets Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction Forward contracts, as a form of derivative financial instruments, have played a pivotal role in modern financial...
Strategic Analysis of the Four Ps of Marketing: A Comparative Perspective on Their Evolving Impact in Contemporary Business Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction The Four Ps of marketing—Product, Price, Place, and Promotion—serve as the...
Optimizing Automotive Manufacturing Through Critical Path Methods and Program Evaluation and Review Techniques: A Strategic Analysis of Nissan’s Project Management Framework Martin Munyao Muinde Email: ephantusmartin@gmail.com Abstract This article presents a...
Orchestrating Cohesive Brand Narratives: The Strategic Design of Integrated Marketing Communication (IMC) Martin Munyao Muinde Email: ephantusmartin@gmail.com Introduction In an increasingly fragmented media landscape, the imperative for cohesive brand messaging has...
